ISA NOY is an iconic jewelry brand of Caribbean roots and inspiration. Our collection is a union of organic form and bold contemporary aesthetics. Each item is hand crafted to order by our Atelier and made exclusively of the highest quality gold, fine silver and precious stones.
The attention to detail and quality of material in each piece reinforces our mantra of active luxury—we want you to live in your jewelry not just wear it.
We are a Caribbean inspired fine jewelry brand that seeks to bring the richness of the Caribbean to the rest of the world. From its beautiful sensibilities to the way it makes us feel, the Caribbean is our source of design and inner inspiration through it all.
ISA NOY believes in a strong process, from its first concept sketch, to a later design, to then forming the material that will create the one of a kind piece. We believe it’s important to collect and wear jewelry that is meaningful to us and is of high quality materials and details.
We are aware that there was a level of material consciousness that needed to be explained and combined to the world of modern jewelry. The attentiveness of making materials so pure and clean, that even the simplest designs would stand out on their own. By mastering the techniques of making and cleaning the materials we are able to start with a pure palette, way before a design takes its shape. Our atelier only works with gold, fine silver and high quality stones.
We believe in our mantra and it goes like this: “Live in Your Jewelry”. Our team recommends that the pieces be kept as objects of affection towards oneself, not only is the piece one of a kind, it will also adopt your one of a kind energy!
“I feel the happiest when I’m here… between the sand, the sun and the salty ocean water”
Isabel Herrero, designer and owner of ISA NOY was born and raised in the Caribbean, in the island of Puerto Rico. After leaving the island to pursue her architecture and fine arts degree, she began to travel the world and learn thru other cultures more of whom she was and the place she came from.
The desire of wanting to return to the Caribbean began to take shape in her work, thru the form of designs and studies. Her jewelry is a reminder of the environment she calls home and of whom she is. Her collections are her personal way of sharing the essence of the Caribbean. She wishes her brand to speak of that Caribbean spirit she treasures so deeply.
After having studied and worked as an architect and interior designer in the United States, she has now decided to take a step back from her first career and re visit her love for jewelry. A love she inherited from her family, for both her mother and father are passionate advocators of fine jewelry.
With the designer’s first and debut collection called Rocks, she is able to take something extremely apparent in the tropics and transform it to something personal and surreal.