BEHIND THE SCENES
Magical hour... beautiful pinks, lilacs, and blue skies... that moment when the ocean starts splashing against the coast edge... the moment a siren is born...
On November 25, 2019, our team met on the northern coast of Puerto Rico and created yet another spectacular campaign for Gold Rocks Part Two. It was a serene afternoon with clear skies and the exact amount of wind we needed. A mix of breathtaking locations gave us the magic we had searched for. The route was planned, and our spots were named... El Bosquesito, La Palma, La Roca, La Cuevita y El Mar Abierto / The Forest, The Palm, The Rock, The Cave, and The Open Sea. Surrounded by exotic Caribbean flora and fauna, we felt the three natural elements we had dreamed with... golden light, Caribbean wind, and sparkling seawater... The anticipation for what our team calls the "magic hour," that moment when the sun is going down, and everything has been hit with the most beautiful light... were worth it all... it was truly the day when our Sirena came to life, and we called it a wrap!
Our team can't wait for all our IN Babes to get IN with the new collection...