La Sirena

So excited to share with all our IN Babes, our magical gathering of images, of what has been our mood board inspiration for our new collection's campaign - Gold Rocks Part Two. The inspiring collage reveals the hidden story of "La Sirena", a mermaid, the IN women... she is walking by herself, exploring, getting to know her world, gathering energy, enjoying her free time to relax and quiet her mind, finding her inner peace, her inner IN world, while feeling her strongest and most empowered self... above all, feeling those three magical elements that make her feel alive...

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Golden Light | Nothing more delicious than the feeling, of an afternoon golden light on your skin and the instant energy it provides. The boost of confidence that the sun rays makes you feel, radiating the most beautiful golden colors... making the skin glow to its most enchanting tones. 

Caribbean Wind | That unexpected wind that makes your hair loose, helps you relax and stay cool. Walking tall along the rocky coast... those sudden bursts of sea breezes, reminding you to stand strong... That sexy movement it creates in your clothes... that caresses the skin... the one that plays with your gold jewelry when you move.

Sparkling Seawater | A quick or long dip in the sparkling seawater, provides the mind with the ease to just let go... floating within... letting the mind free... letting everything aside. An ocean swim will make you feel alive, it can cure anything... bringing the mermaid in you back to life!